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Search
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Client Engagement Strategies: The Personal Touch
How often do you talk to your clients? I bet not enough. We live in a digital world. Anything and everything can be done at the click of a button. But nothing replaces the personal touch.
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Direct Mail Services: Positioning Your Brand
Hit ’em where they ain’t. There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it…
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The Brand Promise: Business Is A Game Of Inches
Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.
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Managing Client Relationships: Champagne Taste on A Beer Budget
We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.
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The Art Of Likability: Establishing Your Branding Goals
Is your company likable? I know this seems like a ridiculous question. It’s a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.
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The 3D Studios Manifesto: To Build A Brand
What Is Your Story? To bring your vision to life takes focus, dedication and above all communication. If you’re not singing our praises then we have not done our job.
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The Key to The Client Engagement Process? Customer Research
Who is your target customer? The business landscape is decidedly different than it was when I started my business 20+ years ago. There are more businesses competing for the same space – there’s more noise and attention spans are much shorter. This means you have to be more creative and more dedicated to your marketing…
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Niche Marketing: Identifying Your Buyer Personas
To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.
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Key Components of a Successful Digital Marketing Strategy
When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over…
