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Cannabis Corner

tips and tidbits

Category: marketing strategy
  • Using Stock Photography To Enhance Your Corporate Image

      An image is worth a thousand words. You can’t produce marketing materials without using images. To effectively tell your story, you must incorporate visuals into the mix. With regards to photography, you have two choices: hire a professional photographer or use stock photography.

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  • Inbound Vs. Outbound Marketing

    There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.

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  • Alliance Marketing For The Small Business

    What is Alliance Marketing? The latest in the Marketing Bullhorn series, today we’re going to examine Alliance Marketing – the process of joining two or more organizations for the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can apply to any business as long as it finds an organization that has a mutual goal.*

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  • Email Marketing Pros and Cons

    Email Marketing- what is it?   It is the process of using emails to advertise a product or service to potential or current clients. Every business should have a form of email marketing in their marketing toolbox.

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  • Direct Mail Pros and Cons

    Direct Mail Marketing- Direct mail campaigns are sent to targeted prospective customers through the mail (post). The promotional materials can be in the form of postcards, brochures, catalogs, newsletters or even customized gift ideas.

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  • Deciphering the Client Engagement Process

    What is Client Engagement and why does it matter? Customer [Client] engagement (CE) is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement can be either consumer-or company-led and the medium of engagement can be on or offline.*…

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  • Event Photography: You Only Have One Shot

    You’re hosting an event…your annual fundraiser or special corporate function. How do you choose the right photographer for the job? Event photography is a niche within the larger subset of commercial photography.  Your search should begin there.

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  • Do I Really Need to Design A Logo?

    What do I do?!  Do I really need to design a logo?  The answer is a surprisingly simple ‘yes’. The logo is the visual representation of your Brand.  It is the visual symbol of your company or organization that helps you to be more easily recognizable. 

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  • How To Engage New Customers

    The question we all want to be answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business.  With the advent of social media and online marketing, there is this idea that it’s easy (and…

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  • What is branding?

    What is Branding? There is a common misconception when it comes to the definition of a “Brand”. Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company.  That can be anything from your website and brochure, your office décor to the way you answer the phone.  Many small businesses…

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