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Category: niche marketing
  • How To Build A Niche Marketing Campaign

    Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

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  • Niche Marketing: A Big Fish In A Small Pond

    What is niche marketing? Businessdictionary.com defines niche marketing as “a method of concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing…

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