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Search
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Expand Connections With Your Brand Personality
We are naturally attracted to ideas and environments that we can relate to – messages that match our lifestyles and personalities. When building a brand, it is essential that its image and personality emulates characteristics that appeal to your core customer base. Do you wish to project the confidence we see in Nike, or the…
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How Important Is The Business Card In Marketing Cannabis?
Are business cards outdated? Are they really necessary? How Important is the business card in my marketing efforts, really? The answer is: It depends.
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The Key To Engaging The Cannabis Enthusiast? Customer Research
Who is your target customer? Cannabis enthusiasts are passionate about their product. Harness that passion. The business landscape is decidedly different than it was when I started my business 20+ years ago. As more cannabis businesses get in the game, it will be more and more difficult to stand out. There’s more noise and attention…
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Create An Emotional Connection: Cannabis Is The Perfect Industry For Storytelling
Build your Brand through Storytelling. Cannabis enthusiasts are passionate about the product. They believe in its healing properties and there is no shortage of data regarding its beneficial effects. Make it personal. Connect with people on an emotional level.
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Direct Mail Pros and Cons For Cannabis Marketing
Direct Mail Marketing- Direct mail campaigns are sent to targeted prospective customers through the mail (post). The promotional materials can be in the form of postcards, brochures, catalogs, newsletters or even customized gift ideas.
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Why Branding Matters Even More In Cannabis
What is Branding? Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company. That can be anything from your website and brochure, your office décor to the way you answer the phone. Many small businesses assume that branding doesn’t apply to them and that it’s only for the Nikes…
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Bud Branding by 3D Studios Redefines Marketing In The Emerging Cannabis Industry
WHITE PLAINS, N.Y. – Nov. 1, 2017 – PRLog — Today more than ever, businesses need to differentiate and create added value for their consumers. The Cannabis industry is a new market rife with potential pitfalls for inexperienced entrepreneurs. They cannot do it alone. Bud Branding works with businesses involved in all aspects of the…
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Flaky is Only Good For Biscuits
If you’ve been in business for a while, it’s very likely that you’ve had clients ask “Can you recommend a place that…?” When this happens, how do you handle it? How seriously do you take this question?
