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Search
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Expand Connections With Your Brand Personality
We are naturally attracted to ideas and environments that we can relate to – messages that match our lifestyles and personalities. When building a brand, it is essential that its image and personality emulates characteristics that appeal to your core customer base.
Do you wish to project the confidence we see in Nike, or the sophistication communicated by Chanel? Clearly defining your brand’s personality enables you to cultivate an emotional connection that will drive engagement and ultimately revenue. Not sure where to start? Let’s see how it’s done.
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How Important Is The Business Card In Marketing Cannabis?
Are business cards outdated? Are they really necessary? How Important is the business card in my marketing efforts, really? The answer is: It depends.
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The Key To Engaging The Cannabis Enthusiast? Customer Research
Who is your target customer? Cannabis enthusiasts are passionate about their product. Harness that passion. The business landscape is decidedly different than it was when I started my business 20+ years ago. As more cannabis businesses get in the game, it will be more and more difficult to stand out. There’s more noise and attention spans are much shorter. This means you have to be more creative and more dedicated to your marketing efforts. Businesses who put their marketing on the back burner are destined to be relegated to the annals of history as failed experiments.
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Create An Emotional Connection: Cannabis Is The Perfect Industry For Storytelling
Build your Brand through Storytelling.
Cannabis enthusiasts are passionate about the product. They believe in its healing properties and there is no shortage of data regarding its beneficial effects. Make it personal. Connect with people on an emotional level.
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Direct Mail Pros and Cons For Cannabis Marketing
Direct Mail Marketing- Direct mail campaigns are sent to targeted prospective customers through the mail (post). The promotional materials can be in the form of postcards, brochures, catalogs, newsletters or even customized gift ideas.
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Why Branding Matters Even More In Cannabis
What is Branding? Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company. That can be anything from your website and brochure, your office décor to the way you answer the phone. Many small businesses assume that branding doesn’t apply to them and that it’s only for the Nikes and Coca-Colas. Reality check…. If you’re not managing your corporate image, who is?
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Bud Branding by 3D Studios Redefines Marketing In The Emerging Cannabis Industry
WHITE PLAINS, N.Y. – Nov. 1, 2017 – PRLog — Today more than ever, businesses need to differentiate and create added value for their consumers. The Cannabis industry is a new market rife with potential pitfalls for inexperienced entrepreneurs. They cannot do it alone.
Bud Branding works with businesses involved in all aspects of the cannabis industry across the U.S., from growers to dispensaries to smoke shops. Their extensive experience in web development, design, and marketing allows Bud Branding to help clients identify their target market, find their voice, and establish market dominance.
“We created Bud Branding because we saw the need for professional, creative solutions in an industry barely out of its diapers. We bring 20+ years of marketing and business acumen to bear on every project.” Said Monica Jones, president of 3D Studios and the architect behind Bud Branding, “In an industry as new and unpredictable as cannabis, having that experience at your fingertips is invaluable.”
Partnering with a firm with a proven track record for building lifestyle brands and assisting businesses looking to establish market dominance in a niche market, gives those businesses a leg up on their competition. By working with Bud Branding, a firm who understands how to navigate the legal and social waters of the cannabis industry, businesses can build a partnership to take them to the next level.
Bud Branding by 3D Studios helps businesses grow their influence and their brands. As a boutique brand management agency, we begin with a thorough analysis of your needs and partner with you to develop and execute a marketing plan that will help you take your business to the next level. To learn more about how Bud Branding can help you, visit us at https://budbranding.3dstudios.net or call 212-491-7318.
Contact
Monica Jones -
Client Engagement Strategies: The Personal Touch
How often do you talk to your clients? I bet not enough. We live in a digital world. Anything and everything can be done at the click of a button. But nothing replaces the personal touch.
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Direct Mail Services: Positioning Your Brand
Hit ’em where they ain’t.
There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let’s use that analogy for business for a moment.