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Search
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How Important Is The Business Card In Marketing Cannabis?
Are business cards outdated? Are they really necessary? How Important is the business card in my marketing efforts, really? The answer is: It depends.
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The Key To Engaging The Cannabis Enthusiast? Customer Research
Who is your target customer? Cannabis enthusiasts are passionate about their product. Harness that passion. The business landscape is decidedly different than it was when I started my business 20+ years ago. As more cannabis businesses get in the game, it will be more and more difficult to stand out. There’s more noise and attention…
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Create An Emotional Connection: Cannabis Is The Perfect Industry For Storytelling
Build your Brand through Storytelling. Cannabis enthusiasts are passionate about the product. They believe in its healing properties and there is no shortage of data regarding its beneficial effects. Make it personal. Connect with people on an emotional level.
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Why Branding Matters Even More In Cannabis
What is Branding? Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company. That can be anything from your website and brochure, your office décor to the way you answer the phone. Many small businesses assume that branding doesn’t apply to them and that it’s only for the Nikes…
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Business Cards Are like Hookers
- March 7, 2016
- 3D Studiosbrandingchampagne tasteFind your voicemanaging expectationsmarketingprinting
I was talking with a colleague of mine, a fellow print industry professional and she was telling me about a conversation she had with one of her clients. The client was looking to redo his business cards and he told her he wanted something off the wall amazing but he didn’t want to spend any…
